Fredun Shapur is a toy designer and illustrator based in London. From the 1960s onwards, Shapur created innovative and distinctive design products for international companies such as Naef, Galt Toys, Fischerform and Selecta and especially for Creative Playthings. His work is remarkable for fostering children’s imagination through a wide range of playful learning opportunities that appeal to both children and adults. A strong visual language of flat planes and saturated colour united Shapur’s work across two and three dimensions.